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Download 2012 Triathlon Sponsorship Information and Guide
The Longmont Triathlon weekend creates a great marketing opportunity for you to reach triathletes, swimmers, bikers and runners (adult, youth or both); children, parents and spectators of athletes. This weekend extravaganza will be held on Saturday, June 2 and Sunday, June 3, 2012 at the City of Longmont Centennial Pool, 1201 Alpine Street. This is your chance to be a part of a marketing campaign that will keep working for you year after year!
8th Annual Kids Only Triathlon
Date: Saturday, June 2, 2012; 8am – 11:30am
Estimated Number of Participants: 300 youth ages 6-17
Estimated Number of Spectators: 550 parents, grandparents and siblings
Number of Volunteers & Support Personnel: 60 adults
32nd Annual Longmont Triathlon
Date: Sunday, June 3,2012; 6:30am – 12:30pm
Estimated Number of Participants: 400 adults ages 17-70+
Estimated Number of Spectators: 200 parents, children and significant others
Number of Volunteers & Support Personnel: 120 adults
As a sponsor you are more than welcome to decide if you want to sponsor the Kids’, Adults’ or both Triathlons, depending on your 
target market!
What we are looking for from a Potential Triathlon Sponsor:
1. Provide a post race meal for all competing athletes.
2. Provide a meal during the event for all volunteers and support personnel.
3. Provide beverages including bottled water, sports drinks, juices and/or sodas for all athletes, volunteers and support personnel during and after the event.
4. Provide coffee and/or breakfast treats for volunteers and support personnel before the event.
5. Provide fruit for all athletes for the after the event.
6. Provide volunteer and support personnel clothing for day of event such as t-shirts, jackets, or hats.
7. Provide music and/or entertainment during and after the event.
8. Provide awards for the participants of the event.
9. Provide a commemorative gift for the participants, and/or volunteers and support personnel for the event.
10. Provide transportation of volunteers and support personnel prior to and during the event.
11. Provide media coverage prior to, during and after the event.
12. Provide graphic artist skills to develop a logo to be used in conjunction with the event.
13. Cash donation to be used for sponsorship of the swim portion of the event, the bike portion and/or the run portion (i.e. use of Centennial Pool, signs along the course, newspaper ads, water stations, signage, etc.).
14. Cash and support to be used for sponsorship of Vendor Village.
Minimum cash or in-kind products must equal at least $250 to be considered a Sponsor.
Benefits for You as a Sponsor: (Benefits vary based on type/amount of contribution.)
• Exceptional marketing opportunity at a very select target market.
• Your product can be inserted into race packets.
• Company name and logo in event materials such as registration forms and packet pick up informational sheet.
• Your products distributed to the participants before, during and after the races.
• Company logo incorporated into event t-shirts and/or goodies to be handed out to athletes and/or volunteers and support personnel.
• Distribution of company supplied materials in race packets –samples, coupons, informational brochures, company gifts with your logo- (i.e. water bottles, backpacks, hats, gloves, sunscreen, etc.)
• Company name and logo highlighted on City of Longmont and active.com web sites.
• Company name and logo to be printed in the City of Longmont’s Recreation Services, summer brochure- Sponsorship must be confirmed by March 7th.
• Company’s name and contributions announced throughout the weekend.
• A booth in Vendor Village where you can personally meet our clientele.
• Company’s banner placed around the site to be visible by all.
If you are interested in utilizing this great marketing opportunity, please contact Sara via e-mail.
Thank you in advance for your consideration in regards to helping the Longmont Triathlon Weekend become even more memorable for all the participants and support personnel!
Last update on 2/1/2012 by S. Dabney (303) 774-4827
