Tourism & Event Grant, Longmont Economic Development
The goal of this grant is to help build Longmont as a destination for visitors by generating incremental sales tax revenue through tourism, events and related activities. Grants are funded with revenue received through the City's portion of the Lodgers Tax.
Requirements to Apply
- Programs must yield increases in tourism.
- Programs must demonstrate a need for funds.
- All events must be open to the public (they do not, however, have to be free.)
To apply for funds, read, complete and submit this application. It will be submitted to Doug Bene, Economic Development Manager. Applications will be processed on a rolling basis during the inaugural year of this program.
An approximate budget of $30,000 will be available for this program depending upon available revenue generated from the Lodger's Tax. There is no limit to the maximum amount that can be requested by an applicant.
Events eligible for funding could include (but are not limited to)
- Performances: music, theater, etc.
- Sporting events
- Cultural activities
Events not eligible for funding
- Those intended solely for the local community
- Events taking place outside of Longmont
- For-profit ventures
- Lobbying, advocacy, or related activities
- Events that have already occurred or requests that seek grant money for expenses already incurred
Who can apply for funding. Includes, but is not limited to
- Community groups
- Nonprofit entities
- Neighborhood groups
- School clubs and youth groups (nonsectarian)
Who cannot apply for funding
- For-profit organizations
- Political parties
- Religious groups
The city of Longmont has a focus for how Lodgers' Tax funds will be spent, thus priority is given to projects that:
- Generate overnight stays in Longmont hotels
- Promote incremental visitation, bolstering Longmont's retail districts
- Positively promote the City of Longmont in regional and national media
- Seek multiple sources of support
- Help create Longmont as a destination
- Are unique to Longmont
Please note that even projects meeting all of these priorities are not guaranteed to receive money.
Criteria for Evaluating Applications
Proposals will be reviewed by a Grant Review Committee consisting of four people. Each member will assign a score of up to 25 points, based on the rubric below, and the scores of the committee will be totaled.
If a program earns at least 76 points out of 100, it may be considered for funds. Note, however, that receiving 76 points does not guarantee funding.